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sales and marketing operations
Zooming Out – Cleaning Your CRM
If you’re like most sales, marketing, and operations leaders, you’ve probably struggled with dirty CRM data. When the data in your Salesforce instance is incomplete
Zooming Out – Lead Follow Up
This episode of Zooming Out focuses on the lead handoff between Marketing and Sales: Sales operations and marketing operations teams often struggle with the
Announcing Iceberg’s 10-point Revenue Operations Inspection — you deserve to know your operations status
It’s tough to commit to a new service when you’re not even sure what you need. It can feel simple to look at a business
OBMetrix Partnering With Outreach.io in the Galaxy Marketplace
Today, Iceberg RevOps is excited to announce a new partnership with Outreach.io. Our account-based prospecting data app, OBMetrix, is joining the Outreach.io Galaxy marketplace.
How to Incentivize and Motivate Sales Reps
One of the questions we’re often asked is, “what are some best practices for motivating my sales reps?” One of my favorite articles suggests that
How to Distribute Sales Pipeline
This is a question we receive often: “How should we distribute sales pipeline in a way that is fair to Account Executives?”
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