sales and marketing operations
Sales Report Best Practices: 4 Key Ways to Maximize the Value of Your Reporting
Understanding and implementing these best practices will maximize the value of your sales reports.
How to Choose Marketing KPIs That Provide Valuable Business Insights
A primer on how to identify the best marketing KPIs to drive meaningful business outcomes.
Revenue Operations vs Sales Operations: Why Getting it Right Matters
If your sales team is killing their numbers without a revenue operations (RevOps) resource, is RevOps necessary?
How to Fix Duplicate Leads in Salesforce
If you’re a veteran Salesforce user, you’ve probably heard a lot about duplicates (often referred to as “dupes” or “dupe records”).
Below the ‘berg: Iceberg’s unapologetic approach to RevOps
HELP WANTED: An outside vendor who understands the entire revenue funnel.
Got Bad Data? What to Do When It’s Time for a CRM Data Cleanup in Salesforce
It’s no secret when you’ve got bad data.
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