sales and marketing operations
Zooming Out – Cleaning Your CRM
If you’re like most sales, marketing, and operations leaders, you’ve probably struggled with dirty CRM data. When the data in your Salesforce instance is incomplete
New E-book: Plugging the $700k Funnel Leak
One of the most common complaints Iceberg hears from marketing teams is that they don’t know what happens to leads after they are passed to
Don’t Focus on Single Metrics
I recently did an engagement with an SDR team. They wanted help choosing and tracking success metrics. Like most teams without seasoned revenue operators in-house,
Webinar: Driving Adoption of Changes in Salesforce
Last week, we were invited to participate in a webinar hosted by our friends at Modern Sales Pros about how to make sure your users
Three Habits That Will Make Your Sales Operations Team Instantly More Effective
I’ve written elsewhere about how the RevOps model is transforming the way companies scale and enable their client-facing teams to grow. Even if you’re not
Get comfortable with ruthless prioritization
Growing SaaS companies who’ve recently received Series A or Series B funding are often just beginning to systemize how they’ll scale, manage, and predict growth.
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