Build
better
sales and marketing operations

How to Build an Outbound Prospecting Assembly Line
A few years ago, I joined SmartRecruiters as their head of Operations and Sales Development.

How to Configure Salesforce Opportunities for Accurate Sales Forecasts
It’s every sales leader’s worst fear: You’ve assured the C-suite you’re well on track to crush this quarter’s goal…

Should RevOps or Management Police Sales?
A debate has existed in the sales community for years. Whose job is it to police the sales team — sales management or RevOps (Revenue Operations)?

Sales Report Best Practices: 4 Key Ways to Maximize the Value of Your Reporting
Understanding and implementing these best practices will maximize the value of your sales reports.

How to Choose Marketing KPIs That Provide Valuable Business Insights
A primer on how to identify the best marketing KPIs to drive meaningful business outcomes.

Revenue Operations vs Sales Operations: Why Getting it Right Matters
If your sales team is killing their numbers without a revenue operations (RevOps) resource, is RevOps necessary?
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