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sales and marketing operations

Three Habits That Will Make Your Sales Operations Team Instantly More Effective
I’ve written elsewhere about how the RevOps model is transforming the way companies scale and enable their client-facing teams to grow. Even if you’re not

Project Measurement that’s Actually Data-Driven
If you’re struggling to measure the impact of change initiatives you’re not alone. Every company wants to think of itself as data-driven, but walking the

A SaaS Startup’s Guide to RevOps
Growing SaaS companies who’ve received Series A or Series B funding are only just beginning to systemize how they’ll scale, manage, and predict growth. As

Salesloft vs. Outreach: Which Should You Choose?
“Which is better, Salesloft or Outreach?”

How to Build an Outbound Prospecting Assembly Line
A few years ago, I joined SmartRecruiters as their head of Operations and Sales Development.

How to Configure Salesforce Opportunities for Accurate Sales Forecasts
It’s every sales leader’s worst fear: You’ve assured the C-suite you’re well on track to crush this quarter’s goal…
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