ICEBERG REVOPS AGENCY

The Flexible Growth Agency for Small Businesses

Iceberg is a revenue operations agency specializing in early-stage growth. Our team delivers end-to-end funnel strategy and implementation with a flexible month-to-month contract.

"Iceberg gave us a huge advantage in terms of execution efficiency, visibility across all our different processes, and 50% additional capacity on sales operations."

Strategy

Iceberg gives you answers to the test. We’ve helped dozens of companies grow by following best practices. We build workflows that increase efficiency and productivity in your CRM and other sales and marketing tools.

Implementation

Iceberg’s in-house admins own the project execution so your teams can focus on high-priority work. Automate routine work to accelerate your sales process and close more deals.

Speed

Ship internal projects faster with Iceberg’s team in place. Take your time finding the right in-house support.

Flexibility

Iceberg’s month-to-month subscription model fits the dynamic business conditions of small business growth.

Outsource Operational Growth Challenges to Iceberg

CRM Implementation

The right CRM setup effectively manages the customer lifecycle from lead to close, tracking interactions, stages, and touchpoints throughout the customer journey. This allows your company to better understand and cater to customer needs, and it’s an essential step in establishing a predictable revenue model.

Iceberg’s team of implementation experts build CRM systems with solid technical infrastructure that helps facilitate high CRM data quality for better business intelligence and analytical reporting, now and in the future.

Salesforce Implementation & Admin

We modernize your B2B company’s sales operations in Salesforce. Let’s fix your broken dashboards, unreliable data, and give you transparency into every step of your customer’s journey.

Hubspot CRM implementation

Maximize the ROI of HubSpot by unlocking the right insights and reports to make data-driven decisions.

Custom Solutions

Our sales and marketing technology experts know that having the right tools in your tech stack can have a massive impact on business success.

That’s why we’re tool agnostic. Our revenue operations team works with you to devise creative solutions to your technical challenges and implement custom integrations tailored to your specific business needs.

Sales & Marketing Processes

Systematically attract and nurture prospects with the right tools and demand gen strategies in place. Develop a strong sales pipeline and establish a solid foundation to support sustainable revenue growth and expansion.

Sales Automations

Automate workflows to improve productivity and increase operational efficiency. Streamline sales processes to reduce errors and keep operations running smoothly.

Marketing Automations

Deliver precise and meaningful content to your customers throughout their journey, elevating the overall customer experience. Communicate the right message at the right time to support customer satisfaction and engagement.

With our Marketo Implementation and administration service, you can deliver the right marketing campaigns to the right leads at scale. Ensure your marketing campaigns feel personal and relevant to drive success with your marketing campaigns.

Data Hygiene

Fixing Bad Data

Don’t make business decisions based on bad data. If your CRM data isn’t in the state it needs to be for you to run your revenue operations successfully, fixing it should be a top priority.

Identify & Prioritize

Iceberg’s team of experts will help you get clear on what cleanliness criteria your data needs to meet by defining what clean data looks like in measurable terms.

We’ll identify and prioritize cleaning the most important records, craft and execute a solid cleansing plan, and track your progress with cleanliness reports and dashboards.

Reporting & Dashboards

Accurate Data for Crucial Insights

Tracking and analyzing customer lifecycle metrics and KPIs are essential to measure success. Accurate data and reporting provides crucial insights into customer acquisition, conversion rates, retention, and customer lifetime value, allowing you to make strategic decisions to optimize the customer lifecycle and grow revenue.

Meaningful, Actionable Information

If broken dashboards, manual tasks, and unreliable reports are getting in the way of scaling, let’s fix it. Iceberg helps early stage companies transform their data into meaningful, actionable information to improve sales ops and marketing ops performance.

Custom Dashboards

Iceberg’s experts design custom dashboards so you can easily see the KPIs, metrics, and trends that matter most, allowing for quick and intuitive decision-making.

IN SMALL BUSINESS OPERATIONS,
WE’VE LEARNED:

Too much too soon is a losing bet.

Over-implementing can lead to serious technical debt. As a growing company, it’s tempting to build as much as possible right away.

Iteration is better.

Iceberg builds solutions using a most-valuable-player system. We tackle the most urgent gaps in your sales and marketing operations, then reevaluate your operations as they evolve.

Our collaboration depends on trust.

Iceberg only takes on projects we can knock out of the park.

Meet Iceberg's Leadership

Taft Love

FOUNDER, PRINCIPAL STRATEGIST

As a former VP at several growth-stage software companies, Taft needed help filling the gaps across his sales and marketing operations.

Other agencies forced him to choose between strategic experts who didn’t do the wrench work and near-sighted admins with minimal strategic skills.

When you don’t know what you don’t know, you need a trustworthy partner.

Taft taught himself how to do what other agencies couldn’t. He learned how to implement a variety of tools. He interacted with entire sales funnels.

Iceberg’s ‘strategy and implementation’ ethos took shape. Since then, Iceberg’s helped over 40+ industry-leading startups fill gaps across their own revenue teams.

“The biggest value I received working with Iceberg was the peace of mind that I knew our operational processes and systems could keep pace with the growth of the business.”

Alexander Berry

Former SVP of Sales & Partnerships

Get Started

Talk with Taft

Grab free 1:1 time with Iceberg’s founder and principal strategist, Taft Love. This is time for you as a sales or marketing leader to get candid advice on your most urgent operational challenges.

(Several of Iceberg’s customers book time every month to get Taft’s take on their ops.)

Reach Out to Us

Send an email and you’ll hear from us soon.

Iceberg is a revenue operations consulting and implementation agency that owns the strategy and execution of critical sales and marketing operations projects so companies can scale faster with the right resources for a fraction of the cost.

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