Iceberg was founded by an operations leader frustrated by agencies that:
- Sell companies on their team, then outsource the work
- Lock customers into strict SOWs before understanding root issues
- Specialize in strategy or execution, but rarely both
As the anti-agency for sales and marketing operations, Iceberg
- Invests in our own operations team instead of outsourcing
- Recognizes that growth-stage companies need realistic and flexible work agreements
- Offers expertise in both strategy and execution
In early-stage RevOps, we’ve learned:
1
Too much too soon is a losing bet.
Over-implementing can lead to serious technical debt. As a growing company, it’s tempting to build as much as possible right away.
2
Iteration is better.
Iceberg builds solutions using a most-valuable-player system. We tackle the urgent gaps in your sales and marketing operations then reevaluate your operations as they evolve.
3
Our collaboration depends on trust.
Iceberg takes on projects we can knock out of the park. (Translation: your organization won’t be charged for hours of work and have nothing to show for it.)
Meet Taft: Iceberg’s founder and early-stage company leader
Taft stood in the same shoes as executives and leaders coming to Iceberg for help today.
As a former VP at several growth-stage companies, Taft needed help with filling gaps across his sales and marketing operations.
Other agencies forced him to choose between strategic experts who didn’t do the wrench work and near-sighted admins with minimal strategic skills.
When you don’t know what you don’t know, you need a trustworthy partner.
So, Taft taught himself how to do what other agencies couldn’t. He learned how to implement a variety of tools. He interacted with entire sales funnels.
Iceberg’s ‘strategy and implementation’ ethos took shape.
Since then, Iceberg’s helped over 40+ industry-leading startups fill gaps across their own revenue teams.
If your organization
Prefers a thoughtful approach to building its sales and marketing operations
Needs access to a wide range of skills
Is an earlier-stage startup looking for foundational expertise
Is a mature company that needs more bandwidth for specific projects
Iceberg could be right for you
Solving Problems is our thing
