Iceberg was founded by an operations leader frustrated by agencies that:
As the anti-agency for sales and marketing operations, Iceberg
In early-stage RevOps, we’ve learned:
Too much too soon is a losing bet.
Over-implementing can lead to serious technical debt. As a growing company, it’s tempting to build as much as possible right away.
Iteration is better.
Iceberg builds solutions using a most-valuable-player system. We tackle the urgent gaps in your sales and marketing operations then reevaluate your operations as they evolve.
Our collaboration depends on trust.
Iceberg takes on projects we can knock out of the park. (Translation: your organization won’t be charged for hours of work and have nothing to show for it.)
Meet Taft: Iceberg’s founder and early-stage company leader
Taft stood in the same shoes as executives and leaders coming to Iceberg for help today.
As a former VP at several growth-stage companies, Taft needed help with filling gaps across his sales and marketing operations.
Other agencies forced him to choose between strategic experts who didn’t do the wrench work and near-sighted admins with minimal strategic skills.
When you don’t know what you don’t know, you need a trustworthy partner.
So, Taft taught himself how to do what other agencies couldn’t. He learned how to implement a variety of tools. He interacted with entire sales funnels.
Iceberg’s ‘strategy and implementation’ ethos took shape.
Since then, Iceberg’s helped over 40+ industry-leading startups fill gaps across their own revenue teams.