Iceberg was founded by an operations leader frustrated by agencies that:
- Sell companies on their team, then outsource the work
- Lock customers into strict SOWs before understanding root issues
- Specialize in strategy or execution, but rarely both
As the anti-agency for sales and marketing operations, Iceberg
- Invests in our own operations team instead of outsourcing
- Recognizes that growth-stage companies need realistic and flexible work agreements
- Offers expertise in both strategy and execution
In Rev Ops we've learned:
1
Too much too soon is a losing bet.
Over-implementing can lead to serious technical debt. As a growing company, it’s tempting to build as much as possible right away.
2
Iteration is better.
Iceberg builds solutions using a most-valuable-player system. We tackle the urgent gaps in your sales and marketing operations then reevaluate your operations as they evolve.
3
Our collaboration depends on trust.
Iceberg takes on projects we can knock out of the park. (Translation: your organization won’t be charged for hours of work and have nothing to show for it.)
If your organization
Prefers a thoughtful approach to building its sales and marketing operations
Needs access to a wide range of skills
Is an earlier-stage startup looking for foundational expertise
Is a mature company that needs more bandwidth for specific projects
Iceberg could be right for you
Solving Problems is our thing
Anna Westendorf
Director of Marketing, PeopleGrove
‘‘For any marketing team, time and other resources are perpetually at a premium, and there are roughly three times as many things on our to-do list as we can tackle. Iceberg has been our solution — they came in, understood our systems and processes, and helped us meet our goals, including helping to solve lead attribution challenges.’’
Sean Quinnan
Head of Sales Operations, HouseCanary
"The Iceberg team came in and made an immediate difference by tackling some high priority projects we were struggling to even start. They handled users' issues so we could get back to strategy, which is our main focus.”
Derrik S. Shakespear
VP Sales and Marketing, busybusy
"I went through four Salesforce Admins in a year before I found Iceberg. Taft was the first person I found who understood CRM infrastructure, Sales, and Marketing. This gave him the ability to execute what I wanted, while also challenging me on things that I thought I wanted.”.
