Let’s talk ops

Thanks to Iceberg, when I give marketing $10,000, I can now see where they should spend it, and what ROI to expect.

Iceberg set the bar high for what we expect from our vendors going forward. We’re finally understanding and getting clear on the data around our sales funnel.

We threw a lot of stuff at the wall. First we used an external RevOps consultant, then a Salesforce engineer. Neither offered holistic, long-term solutions (like Iceberg did).

The team now has complete confidence in our pipeline and operational strategy. We’re reporting with accuracy and clarity

We could track our reps’ activities in Outreach, but it’s not the same as tracking actual deals. To achieve better results, we had to have a well-defined sales process. Iceberg set up the right rules, the right definitions, and the right automation so we can safeguard ourselves and keep our data clean.

With the things that I’m seeing as outputs from the project, I know that the impact on revenue is coming.

They have the right balance of letting you design what you need but also bring in best practices to make you successful. That makes them a really valuable partner.

My ability to report to our board and investors is now better than it ever was.

Iceberg had experience with even the ‘non-standard’ tools we were using and better still, they were in touch with the vendor’s co-founder. That was a huge win.