sales and marketing operations
The RevOps-Approved Product-Led Growth Stack
What you really need to create a lean, effective product-led growth stack. Approved by RevOps specialists.
Hit Turbo on Your PLG Sales Motion: a 4-Point Action Plan
The magic of a product-led sales strategy happens at the top of the funnel. Have meaningful conversations earlier in the sales cycle with this plan.
The Benefits of PLG: why more B2B Companies are embracing it
Lower CAC, better churn prediction models, a more efficient sales team….the benefits of PLG for B2B are hard to ignore, but is your company ready?
10 Product-led Growth Metrics You Can’t Afford to Ignore
Ignore the noise and focus on these core product-led growth metrics to help you build a more profitable company.
How Product-Led Growth is Shaping B2B SaaS
Rethinking the B2B SaaS funnel and how Sales supports growth in the new era of PLG.
Why Does This RevOps Expert Think Forecasting is Overrated? Let’s Debate.
5 RevOps experts bring their sales forecasting hot-takes to the table. We discuss whether or not forecasting is overrated and if it is what should you focus on instead?
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