sales and marketing operations
In the span of the last two decades, the dynamic between sellers and buyers has experienced a seismic shift. Initially, sales were all about the product, with a spotlight firmly trained on its many features and benefits.
What you really need to create a lean, effective product-led growth stack. Approved by RevOps specialists.
The magic of a product-led sales strategy happens at the top of the funnel. Have meaningful conversations earlier in the sales cycle with this plan.
Lower CAC, better churn prediction models, a more efficient sales team….the benefits of PLG for B2B are hard to ignore, but is your company ready?
Ignore the noise and focus on these core product-led growth metrics to help you build a more profitable company.
Rethinking the B2B SaaS funnel and how Sales supports growth in the new era of PLG.
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