In the span of the last two decades, the dynamic between sellers and buyers has experienced a seismic shift. Initially, sales were all about the product, with a spotlight firmly trained on its many features and benefits.
Leveling Up: Designing a Customer-Focused Sales Strategy for Next-Stage Growth Read More »
The magic of a product-led sales strategy happens at the top of the funnel. Have meaningful conversations earlier in the sales cycle with this plan.
Hit Turbo on Your PLG Sales Motion: a 4-Point Action Plan Read More »
Ignore the noise and focus on these core product-led growth metrics to help you build a more profitable company.
10 Product-led Growth Metrics You Can’t Afford to Ignore Read More »
Understanding and managing Lead Status in Salesforce to ensure your leads are properly addressed and no money gets left on the table.
Salesforce Lead Status Best Practices Read More »
Understanding Configure, Price, Quote and what to consider when answering the question: Do I need CPQ?
Make sure you understand these red flags before signing any contract with a RevOps agency.
Pros and cons of working with RevOps agencies and how to protect your company Read More »
Three key signs to help you know when to migrate from HubSpot to Salesforce for your CRM.
When to Migrate From HubSpot to Salesforce Read More »
Today, Iceberg RevOps is excited to announce a new partnership with Outreach.io. Our account-based prospecting data app, OBMetrix, is joining the Outreach.io Galaxy marketplace.
OBMetrix Partnering With Outreach.io in the Galaxy Marketplace Read More »
Growing SaaS companies who’ve recently received Series A or Series B funding are often just beginning to systemize how they’ll scale, manage, and predict growth. As you begin to map out the future state of your sales and marketing operations, you’ll encounter different advantages, challenges, and priorities than organizations with more financial resources and skillsets.
Get comfortable with ruthless prioritization Read More »
“Which is better, Salesloft or Outreach?”
Salesloft vs. Outreach: Which Should You Choose? Read More »
Iceberg is a revenue operations consulting and implementation agency that owns the strategy and execution of critical sales and marketing operations projects so companies can scale faster with the right resources for a fraction of the cost.
