How Product-Led Growth is Shaping B2B SaaS
Rethinking the B2B SaaS funnel and how Sales supports growth in the new era of PLG.
Revenue Operations
Revenue Operations (RevOps) Specialist: roles, responsibilities, salary, and hiring
(Almost) everything you need to know about the role of a revenue operations specialist. Includes a free job description template.
How RevOps can add value during an economic downturn
Discover how an investment in revenue operations can optimize resources during an economic downturn and prevent business failure
Why Business Intelligence is a Challenge for Growth-Stage Companies
Learn how small companies can respond to the technology challenges that affect the quality of their business intelligence and impede effective reporting.
Pros and cons of working with RevOps agencies and how to protect your company
Make sure you understand these red flags before signing any contract with a RevOps agency.
Why Operations is Broken Everywhere and What to do About It
This blog post was originally published on SalesHacker.
Announcing Iceberg’s 10-point Revenue Operations Inspection — you deserve to know your operations status
It’s tough to commit to a new service when you’re not even sure what you need. It can feel simple to look at a business and make certain evaluations — say, when you need to hire another salesperson, or when you need another software engineer. That’s because those can be easy to identify the need …
Introducing Zooming Out – a RevOps Video Blog
I recently asked my co-founder, Taft Love, to spend some time creating videos to memorialize our internal discussions. For context, Taft is the VP of Sales for a DocSend, a document sending and tracking platform that helps sales and marketing teams understand how recipients interact with the documents they use during sales cycles. While …
Zooming Out – Cleaning Your CRM
If you’re like most sales, marketing, and operations leaders, you’ve probably struggled with dirty CRM data. When the data in your Salesforce instance is incomplete or inaccurate, almost every other aspect of your sales operations or marketing operations work is impacted. In this episode, Taft will share a simple but effective framework for approaching CRM …
New E-book: Plugging the $700k Funnel Leak
One of the most common complaints Iceberg hears from marketing teams is that they don’t know what happens to leads after they are passed to the sales team. Marketing invests huge amounts of time and money into generating demand, but they have no visibility into whether the fruit of their labor is given adequate attention.