In the span of the last two decades, the dynamic between sellers and buyers has experienced a seismic shift. Initially, sales were all about the product, with a spotlight firmly trained on its many features and benefits.
Leveling Up: Designing a Customer-Focused Sales Strategy for Next-Stage Growth Read More »
What you really need to create a lean, effective product-led growth stack. Approved by RevOps specialists.
The RevOps-Approved Product-Led Growth Stack Read More »
The magic of a product-led sales strategy happens at the top of the funnel. Have meaningful conversations earlier in the sales cycle with this plan.
Hit Turbo on Your PLG Sales Motion: a 4-Point Action Plan Read More »
Lower CAC, better churn prediction models, a more efficient sales team….the benefits of PLG for B2B are hard to ignore, but is your company ready?
The Benefits of PLG: why more B2B Companies are embracing it Read More »
Rethinking the B2B SaaS funnel and how Sales supports growth in the new era of PLG.
How Product-Led Growth is Shaping B2B SaaS Read More »
(Almost) everything you need to know about the role of a revenue operations specialist. Includes a free job description template.
Revenue Operations (RevOps) Specialist: roles, responsibilities, salary, and hiring Read More »
Discover how an investment in revenue operations can optimize resources during an economic downturn and prevent business failure
How RevOps can add value during an economic downturn Read More »
Learn how small companies can respond to the technology challenges that affect the quality of their business intelligence and impede effective reporting.
Why Business Intelligence is a Challenge for Growth-Stage Companies Read More »
Make sure you understand these red flags before signing any contract with a RevOps agency.
Pros and cons of working with RevOps agencies and how to protect your company Read More »
If you’re like most sales, marketing, and operations leaders, you’ve probably struggled with dirty CRM data. When the data in your Salesforce instance is incomplete or inaccurate, almost every other aspect of your sales operations or marketing operations work is impacted. In this episode, Taft will share a simple but effective framework for approaching CRM
Zooming Out – Cleaning Your CRM Read More »
Iceberg is a revenue operations consulting and implementation agency that owns the strategy and execution of critical sales and marketing operations projects so companies can scale faster with the right resources for a fraction of the cost.
