Sales Operations Services

Optimize and automate your sales funnel so you can accurately predict revenue

Unlock Your Growth Potential with Iceberg Sales Operations

Building a world-class sales team requires world-class sales operations. Iceberg was created to give growing companies access to the best talent in sales operations without the cost of a qualified in-house program.

The Iceberg team works with you to understand your customer journey and create an optimized sales process. The result is a thoughtfully automated buying process that delights customers and trustworthy reporting that helps leadership make smart decisions.

"“I went through four Salesforce Admins in a year before I found Iceberg. Taft was the first person I found who understood CRM infrastructure, sales, and marketing. This gave him the ability to execute what I wanted, while also challenging me on things I thought I wanted.”
Derrik S. Shakespear
CRO, busybusy

Iceberg - Your Strategic Sales Ops Partner

Accelerate growth

A great buying experience means more sales. Thoughtful automation and great enablement make buying a pleasure.

Tailored solutions

Crafted specifically to address your unique challenges and optimize sales operations for peak performance

Proactive communication

Stay connected and informed with open lines of communication, ensuring alignment and collaboration at every stage

Expertise and Insight

Leverage our deep industry expertise and strategic insights to navigate complexities and seize opportunities effectively

Partnership you can trust

Dozens of companies trust Iceberg to help them achieve world-class sales operations

We Optimize Everything in Your Sales Pipeline

Discover the power of streamlined sales operations with Iceberg.

From CRM setup to strategic optimization, we ensure your processes drive results.

CRM Implementation and Administration

CRM implementation is hard. Companies that invest in getting it right save money in the long run. Let Iceberg streamline the process for you, ensuring seamless setup and efficient management so you can focus on driving business growth.

No tool exists in isolation – your tech stack is an ecosystem, and data needs to flow between each tool to avoid broken automations and unreliable data. We’re tool agnostic and able to successfully integrate your CRM with a wide range of software.


Lead Tracking and Scoring - prioritize leads with precision

Are your sales teams drowning in a sea of leads, struggling to discern which ones hold real potential?
Let’s evaluate your lead management processes together.
While lead scoring isn’t for everyone, it could be the solution you need if your Sales team is overwhelmed and struggling to identify qualified leads efficiently. Iceberg can help you navigate the complexities and challenges of lead scoring implementation, ensuring your investment yields maximum returns.
Together, we'll refine and enhance your lead scoring strategy, ensuring it's optimized for maximum effectiveness and impact on your business goals.

Optimize Lead Management

  • Streamline Lead Prioritization. Say goodbye to sifting through countless leads without direction.
  • Strategic Implementation. Navigate the complexities of lead scoring with our expert guidance.
  • Unified Approach. Foster collaboration between Marketing and Sales to define and interpret qualified leads.
  • Customized Mapping. Align behavioral attributes with your Ideal Customer Avatar’s journey for maximum impact.
  • Seamless Integration. Integrate lead scoring seamlessly into your existing tech for streamlined operations.
  • Comprehensive Documentation. Ensure decision-makers have access to critical data and processes at all times.

Analytics, Reporting and Forecasting - drive growth with data insights

Struggling to make sense of your sales data? Let us help you unlock the power of your business data with our consulting and management services to supercharge your sales performance and drive growth.

Without the right data, you’re left guessing about pipeline growth, deal timelines, and meeting revenue goals. Our experts turn your data into actionable insights, empowering you to make informed decisions that drive results.
Iceberg Revops helps you simplify complex data processes, ensuring your dashboards are user-friendly and your reports are reliable. Our comprehensive approach includes data cleansing, integration, and documentation, aligning your analytics strategy with your business goals for maximum impact.

Unlock Actionable Insights (or ‘Understand Your Business Performance’)

  • Accurate Forecasting. Plan your sales cycle and stay on track to hit revenue targets.
  • Pipeline Management. Identify growth drivers and warning signs early to optimize performance.
  • AE Performance Boost. Maximize your team’s productivity and focus on winning deals.
  • KPI Tracking. Monitor essential metrics to gauge performance and identify areas for improvement.
  • Sales Cycle Optimization. Streamline processes to shorten sales cycles and improve efficiency.
  • Conversion Rate Improvement. Analyze the entire sales funnel and detect anomalies to enhance conversion rates.

Ops Strategy and Process Support

Is your sales process in need of fine-tuning or optimization? Let Iceberg RevOps be your partner in streamlining and optimizing your operations for enhanced efficiency and growth.

Our team of experienced consultants will work closely with you to evaluate your current workflows, identify bottlenecks, and design streamlined processes that align with your business objectives.

Whether it's optimizing lead routing workflows, implementing strategic lead scoring models, or designing efficient campaign attribution structures, we've got you covered.

Optimize Your Operations for Growth

  • Streamline and Automate Processes. Maximize your efficiency and minimize manual work.
  • Identify and Resolve Bottlenecks. Improve your workflow efficiency and effectiveness.
  • Business-Goal Aligned Strategy. Drive sustainable growth, boost performance, and achieve long-term success.
  • Seamless Technology Integration. Adopt new tools and technologies with ease.
  • Change Management Support. Ensure smooth adoption of new processes and practices.
“I spent my time downloading CRM data into spreadsheets, appending with detail, and creating an accurate picture of the pipeline. It was a painful, time-consuming process. We wanted somebody smaller and agile, and Iceberg certainly fit that bill. My ability to report to our board and investors is now better than it ever was.”
Daren Lauda
EVP of Sales and Customer Success at DispatchTrack

Featured Success Stories from our Clients

We walk the talk - see how we’ve helped our clients.
“We were looking for best practices, expertise, and the ability to execute. It was clear to me that based on Iceberg’s experience with other customers, they would be more consultative partners.”
“Seeing the whole of the pipeline makes forecasting that much better.”

We're On Your Team

Talk with Taft

Grab free 1:1 time with Iceberg’s founder and principal strategist, Taft Love. This is time for you as a sales or marketing leader to get candid advice on your most urgent operational challenges.

(Several of Iceberg’s customers book time every month to get Taft’s take on their ops.)

Reach Out to Us

Send an email and you’ll hear from us soon.