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What you really need to create a lean, effective product-led growth stack. Approved by RevOps specialists.

Lower CAC, better churn prediction models, a more efficient sales team….the benefits of PLG for B2B are hard to ignore, but is your company ready?

Ignore the noise and focus on these core product-led growth metrics to help you build a more profitable company.

Growing SaaS companies who’ve recently received Series A or Series B funding are often just beginning to systemize how they’ll scale, manage, and predict growth. As you begin to map out the future state of your sales and marketing operations, you’ll encounter different advantages, challenges, and priorities than organizations with more financial resources and skillsets. 

Mastering the Marketing to Sales Handoff This episode of Zooming Out focuses on the lead handoff between Marketing and Sales https://vimeo.com/424640087  Sales operations and marketing operations teams often struggle with the lead handoff from marketing to sales. Even experienced revenue operations teams are frustrated by a lack of visibility into whether sales has contacted inbound

Extinguish the Dumpster Fire that Is your CRM DATA https://vimeo.com/424634754 If you’re like most sales, marketing, and operations leaders, you’ve probably struggled with dirty CRM data. When the data in your Salesforce instance is incomplete or inaccurate, almost every other aspect of your sales operations or marketing operations work is impacted. In this episode, Taft

In the beginning of 2017, the SmartRecruiters SDR (sales development representative) program launched its first organized outbound prospecting initiative. By the end of the year, the team was a machine. The team created over $2M in qualified outbound pipeline in Q4. We did this by focusing on speed and volume. Our approach to prospecting was

This blog post was originally published on SalesHacker. It took me several years in sales and operations to learn that revenue operations (ops) is broken everywhere. My first two sales jobs were with companies that struggled to deal with seemingly simple operational issues. Things like clean account data, lead routing, and smooth CPQ processes seemed

I recently did an engagement with an SDR team. They wanted help choosing and tracking success metrics. Like most teams without seasoned revenue operators in-house, we got caught up talking about metrics that don’t speak to the big picture. Here’s how I like to explain my point: While driving to work this morning I saw

I’ve written elsewhere about how the RevOps model is transforming the way companies scale and enable their client-facing teams to grow. Even if you’re not ready to make the switch to RevOps, some of the basic rules by which experienced RevOps teams abide can make you more effective immediately. Let’s begin by talking about what