Patriot brought in Iceberg’s on-demand team to implement Salesforce, automate lead routing, and build scalable sales systems with full-funnel visibility.
Patriot Software: Replacing Manual Processes with Automated Salesforce Workflows Read More »
Growing SaaS companies who’ve recently received Series A or Series B funding are often just beginning to systemize how they’ll scale, manage, and predict growth. As you begin to map out the future state of your sales and marketing operations, you’ll encounter different advantages, challenges, and priorities than organizations with more financial resources and skillsets.
Choosing the Right Path to Mature Your Sales and Marketing Operations Read More »
Mastering the Marketing to Sales Handoff This episode of Zooming Out focuses on the lead handoff between Marketing and Sales https://vimeo.com/424640087 Sales operations and marketing operations teams often struggle with the lead handoff from marketing to sales. Even experienced revenue operations teams are frustrated by a lack of visibility into whether sales has contacted inbound
Zooming Out: Lead Follow Up Read More »
It’s every sales leader’s worst fear: You’ve assured the C-suite you’re well on track to crush this quarter’s goal… but the final numbers just came in … and you’re not even in the same zip code. Your sales forecasts weren’t just off, they were worthless. This scary scenario has become all too real for some.
How to Configure Salesforce Opportunities for Accurate Sales Forecasts Read More »
TaskRay partnered with Iceberg to unify campaign data and track ROI, enabling smarter spend decisions, clearer SDR focus, and full-funnel visibility.
TaskRay: Unlocking Marketing ROI with Multi-Layered Attribution & Insights Read More »
Actionable steps you can implement for CRM data cleanup. Salesforce data cleansing best practices included. Fix bad reports, duplicate records, stale data.
Got Bad Data? How to Clean Up CRM Data in Salesforce Read More »
Extinguish the Dumpster Fire that Is your CRM DATA https://vimeo.com/424634754 If you’re like most sales, marketing, and operations leaders, you’ve probably struggled with dirty CRM data. When the data in your Salesforce instance is incomplete or inaccurate, almost every other aspect of your sales operations or marketing operations work is impacted. In this episode, Taft
Zooming Out: Cleaning Your CRM Read More »
DispatchTrack partnered with Iceberg to move from spreadsheets to full-funnel visibility using Salesforce, HubSpot, and Outreach.io.
DispatchTrack: From Spreadsheets to Strategic Pipeline Control Read More »
In the span of the last two decades, the dynamic between sellers and buyers has experienced a seismic shift. Initially, sales were all about the product, with a spotlight firmly trained on its many features and benefits.
How to Design a Customer-Focused Sales Strategy for Next-Stage Growth Read More »
Cable worked with Iceberg to build scalable RevOps systems, unify sales and marketing, and support growth without adding internal headcount.
Cable: Building a Scalable Foundation Without New Hires Read More »
We architect and build sales and marketing systems that help our customers set the stage for growth.
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