I recently asked my co-founder, Taft Love, to spend some time creating videos to memorialize our internal discussions. For context, Taft is the VP of Sales for a DocSend, a document sending and tracking platform that helps sales and marketing teams understand how recipients interact with the documents they use during sales cycles. While […]
Introducing Zooming Out – a RevOps Video Blog Read More »
This episode of Zooming Out focuses on the lead handoff between Marketing and Sales: Sales operations and marketing operations teams often struggle with the lead handoff from marketing to sales. Even experienced revenue operations teams are frustrated by a lack of visibility into whether sales has contacted inbound leads.
Zooming Out – Lead Follow Up Read More »
It’s tough to commit to a new service when you’re not even sure what you need. It can feel simple to look at a business and make certain evaluations — say, when you need to hire another salesperson, or when you need another software engineer. That’s because those can be easy to identify the need
Today, Iceberg RevOps is excited to announce a new partnership with Outreach.io. Our account-based prospecting data app, OBMetrix, is joining the Outreach.io Galaxy marketplace.
OBMetrix Partnering With Outreach.io in the Galaxy Marketplace Read More »
You can customize most customer relationship management (CRM) tools to fit your organization.
“Do I Need Salesforce?” Find out with this 3-Step Checklist Read More »
HubSpot CRM can be an excellent choice for companies looking to scale but wondering if it’s too soon for Salesforce.
Pros and cons of HubSpot CRM Read More »
Scaling a business isn’t easy. And if you build a weak foundation for your Revenue Operations (RevOps), it becomes a lot harder.
Building a Trustworthy Foundation for Your Revenue Operations Read More »
While some degree of operational debt is unavoidable, organizations can make smart decisions early to keep it in check.
Are your go-to-market teams suffering from operational debt? Read More »
It’s no secret when you’ve got bad data.
Got Bad Data? What to Do When It’s Time for a CRM Data Cleanup in Salesforce Read More »
HELP WANTED: An outside vendor who understands the entire revenue funnel.
Below the ‘berg: Iceberg’s unapologetic approach to RevOps Read More »
Iceberg is a revenue operations consulting and implementation agency that owns the strategy and execution of critical sales and marketing operations projects so companies can scale faster with the right resources for a fraction of the cost.
