Oyster partnered with Iceberg to automate lead routing, connect Salesforce and HubSpot, and align sales and marketing for smarter global growth.
Oyster: Building a Sales & Marketing Infrastructure for Global Growth Read More »
Here’s how an SDR to AE handoff usually plays out: when a meeting is set, an SDR creates an opportunity in stage 0 using the opportunity object in Salesforce to show that the meeting is supposed to happen…
How to Ensure a Smooth Handoff from SDRs to AEs Read More »
Make sure you understand these red flags before signing any contract with a RevOps agency.
Pros and Cons of Bringing in Help (and How to Protect Yourself) Read More »
Understanding Configure, Price, Quote and what to consider when answering the question: Do I need CPQ?
When’s the Right Time to Extend Your CRM with CPQ? Read More »
Cable worked with Iceberg to build scalable RevOps systems, unify sales and marketing, and support growth without adding internal headcount.
Withings Health Solutions: Freeing Up Sales and Marketing to Focus on Growth Read More »
A primer on how to identify the best marketing KPIs to drive meaningful business outcomes.
How to Choose Marketing KPIs Read More »
While some degree of operational debt is unavoidable, organizations can make smart decisions early to keep it in check. What is operational debt? Operational debt is the cost in time and revenue for choosing a quick fix in revenue operations over a more sustainable solution. The trouble is, inefficiencies grow as an organization grows. According
Are Your Go To Market Teams Suffering From Operational Debt? Read More »
If you’re a veteran Salesforce user, you’ve probably heard a lot about duplicates (often referred to as “dupes” or “dupe records”).
How to Fix Duplicate Leads in Salesforce Read More »
Understanding and implementing these best practices will maximize the value of your sales reports What if you set next quarter’s sales goals without reviewing any reports from the current quarter? Or how about conducting your team’s performance reviews without any performance data? Would you feel confident you were making the right decisions based on anecdotal
4 Key Ways to Maximize the Value of Your Reporting Read More »
TaskRay partnered with Iceberg for on-demand strategy and Salesforce support—scaling systems, improving reporting, and staying focused on growth.
TaskRay: Scaling With On-Demand Sales & Marketing Ops Support Read More »
We architect and build sales and marketing systems that help our customers set the stage for growth.
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