In the span of the last two decades, the dynamic between sellers and buyers has experienced a seismic shift. Initially, sales were all about the product, with a spotlight firmly trained on its many features and benefits.
Leveling Up: Designing a Customer-Focused Sales Strategy for Next-Stage Growth Read More »
What you really need to create a lean, effective product-led growth stack. Approved by RevOps specialists.
The RevOps-Approved Product-Led Growth Stack Read More »
The magic of a product-led sales strategy happens at the top of the funnel. Have meaningful conversations earlier in the sales cycle with this plan.
Hit Turbo on Your PLG Sales Motion: a 4-Point Action Plan Read More »
Lower CAC, better churn prediction models, a more efficient sales team….the benefits of PLG for B2B are hard to ignore, but is your company ready?
The Benefits of PLG: why more B2B Companies are embracing it Read More »
Ignore the noise and focus on these core product-led growth metrics to help you build a more profitable company.
10 Product-led Growth Metrics You Can’t Afford to Ignore Read More »
Rethinking the B2B SaaS funnel and how Sales supports growth in the new era of PLG.
How Product-Led Growth is Shaping B2B SaaS Read More »
5 RevOps experts bring their sales forecasting hot-takes to the table. We discuss whether or not forecasting is overrated and if it is what should you focus on instead?
Why Does This RevOps Expert Think Forecasting is Overrated? Let’s Debate. Read More »
(Almost) everything you need to know about the role of a Salesforce specialist. Includes a free job description template.
Salesforce Specialist: roles, responsibilities, salary, and hiring Read More »
(Almost) everything you need to know about the role of a marketing operations specialist. Free job description template inside.
Marketing Ops Specialist: roles, responsibilities, salary, and hiring Read More »
(Almost) everything you need to know about the role of a sales operations specialist. Includes a free job description template.
Sales Operations Specialist: roles, responsibilities, salary and hiring Read More »
Iceberg is a revenue operations consulting and implementation agency that owns the strategy and execution of critical sales and marketing operations projects so companies can scale faster with the right resources for a fraction of the cost.
