Sales Operations Services: power a predictive revenue engine

We help your B2B company optimize and automate your sales funnel, so you understand and accurately predict revenue.

B2B Companies Who Trust Iceberg

We’re Not Psychic, But We Know A Thing Or Two About Your Sales Operations

Your company moves at lightning speed. 

No two days look the same, and you’re executing a thousand ideas at once. 

Putting out fires and dealing with the day-to-day demands of a fast growing company brings your efforts to scale to a grinding halt. 

So you do the best you can. 

You quickly put together a dashboard on Salesforce and learn on the fly. 

But, like our clients, you end up in at least one of these situations:

“We have way too many reports, and a lot of them are duplicating other information.”

“We’re still relying on the gut instinct of our sales team for forecasting. We need to be more strategic.” 

“I have no idea who sales should be following up with, and I think we’re leaving deals on the table as a result.” 

“90% of my time is spent on individual contributor tasks like fixing Salesforce issues and I have no time to dedicate to more strategic work. I’m only one person and I can’t do it all.”

If any of that sounds familiar, it’s time to bring on a strategic partner to whip your ops into shape while you focus on serving your customers.

Iceberg RevOps: Your Strategic Sales Ops Partner

You need a sales operations partner who moves as quickly as you do. 

A team that meets with your key stakeholders every week and keeps you in the loop with reliable, open communication. 

A team who makes progress in days, not weeks.

What you don’t need is an agency who:

  • Hits you with a standard SOW which robs you of the flexibility you need 
  • Outsources your account to admins and contractors who don’t know anything about your business 
  • Disappears for weeks on end and comes back with a 20-page PDF about what you need to do 
  • Offers strategy but no implementation
  • Offers implementation but has no strategic vision or foresight about how some solutions may affect upstream and downstream teams
  • Only works with a limited number of software

We believe that any RevOps partner you hire should feel like an extension of your own team. Which is exactly what you get with Iceberg and our in-house staff model.

We Take Care of Everything in Your Sales Pipeline

Lead Tracking and Scoring
Make sure your SDRs maximize their efficiency by following up with leads most likely to convert.
Salesforce Implementation & Admin
Get help from certified Salesforce Implementation experts to optimize your Salesforce setup.
Reporting and Forecasting
Get the sales metrics and forecasts you need for line-of-sight into closed/won deals and upcoming renewals.
Business Intelligence/Data Engineering
All the information you need to drive strategic decisions, available at your fingertips.
CPQ Implementation
Slash time wasted going back and forth on configurations and quotes
"“I went through four Salesforce Admins in a year before I found Iceberg. Taft was the first person I found who understood CRM infrastructure, sales, and marketing. This gave him the ability to execute what I wanted, while also challenging me on things I thought I wanted.”
Derrik S. Shakespear
CRO, busybusy
Iceberg RevOps vs Other RevOps Agencies
Other Agencies
Iceberg RevOps
“I spent my time downloading CRM data into spreadsheets, appending with detail, and creating an accurate picture of the pipeline. It was a painful, time-consuming process. We wanted somebody smaller and agile, and Iceberg certainly fit that bill. My ability to report to our board and investors is now better than it ever was.”
Daren Lauda
EVP of Sales and Customer Success at DispatchTrack
Meet Your Revops Team

We have a fully in-house team who keeps in touch with your key stakeholders via weekly stand-ups, Slack, and Asana.

Taft Love

Co-Founder

Brad Mora CEO
Brad Mora

CEO

Judy Cornett

Operations Manager

Ryan Hiatt

Operations Manager

Jason Thomas

Operations Manager

Natalie Eades

Marketing Operations Manager

Madison Rawles

System
Administrator

Zoe Love

Operations Coordinator  

Featured Success Stories from our Clients

We walk the talk - see how we’ve helped our clients.

TaskRay: “Now we understand exactly how many first meetings an AE can handle in a given month.”

Discover how Iceberg helped TaskRay modernize their inbound sales funnel from manual spreadsheets to automated lead status and meeting tracking.

DispatchTrack: “Seeing the whole of the pipeline makes forecasting that much better.”

Find out how Iceberg helped DispatchTrack bring its pipeline into focus.

What Your Next 3 Months Look Like

We’ll kick off your project with a 3-month deep dive into fixing your sales operations.

Month One
 
  1. We’ve audited your sales operations and prioritized what needs to be done first
  2. You’re already benefiting from the quick wins thanks to our prioritization model
Month Two
  1. Your dedicated RevOps manager is walking you through our action plan in one of your weekly stand-ups 
  2. You’re finally gaining consensus among your sales team and getting a handle on your sales operations
Month Three
  1. We’re wrapping up all the core goals we outlined in our first scoping call 
  2. You’re confident that you have the systems and processes in place to make decisions based on data, not gut feeling 

For long-term engagements not bound by specific projects, our team will continue with regular weekly or monthly sprints to tackle your needs.

We Believe Any RevOps Agency Should Support All the Tech in Your Funnel

Your tech stack is an ecosystem, and ignoring half of it leads to broken automations and leaks in your funnel. That’s why we’re tool agnostic and work with a wide range of software.

The Most Frequent Questions New Clients Ask Us

A lot of our clients are hiring in-house when they bring us onboard. Many feel that their own internal operations are far too messy for new hires to navigate or make sense of. We help set up your sales operations foundations so that when you do bring on more team members, they can actually get their jobs done. 

We’re also meticulous about documenting all the processes and systems we’re setting up for you so it’s even easier for new hires to get onboarded and understand your SOPs. 

Hiring us while you’re hunting for the perfect hire also means you don’t have to rush, reducing the chances of hiring the wrong person for the job (often a costly mistake). You can take your time and hire strategically while your operations are being taken care of.

We primarily work with companies who need to bridge the gap between hiring solo contractors with incomplete skill sets and building out their own in-house RevOps team

We start off with a 3-month commitment because that’s how long it takes to make a significant dent in your sales operations issues. If you want to continue getting our support, then we move onto a rolling 40-hour/month contract that you can cancel at any time. 

We use a sprint model to work on your projects and meet regularly with key stakeholders so we can respond to your growing and ever-changing needs. 

The average tenure of our clients is 14 months.

We start off with a 3-month commitment because that’s how long it takes to make a significant dent in building out and implementing your business intelligence strategy. If you want to continue getting our support, then we move onto a rolling 50-hour/month agreement that you can cancel at any time. 

We use a sprint model to work on your projects and meet regularly with key stakeholders so we can respond to your growing and changing needs. 

The average tenure of our clients is 14 months.

We’re tool agnostic and work with a wide variety of software and tools including Salesforce, HubSpot, Tableau, Pardot, Marketo, Zendesk, Salesforce CPQ, Salesloft, LeanData, DocuSign, Clari, and Outreach, just to name a few.

We work exclusively with B2B companies, most of which are growth-stage SaaS companies. Check out our case studies to see how we’ve helped them.

We charge per hour. The rate stays the same no matter what project we’re working on, whereas most other agencies will charge different rates depending on the project. For example, most charge a higher rate for CPQ implementations.

We start our projects with an initial 3-month engagement where we’ll work 50 hours a month on your project and keep in touch with you through weekly meetings, Slack, and Asana communication. 

If you’d like to go beyond the standard 50 hours, we can usually accommodate that as we limit how many clients we work with at once. 

Finally, if you want to continue working with us, we then move onto a rolling monthly agreement, with a minimum of 50 hours per month. You can cancel at any time. 

Ready to Transform Your Sales Operations?

We understand the anxiety and stress caused by unreliable data and broken systems.

It’s time to fix it. 

Get started today by booking a call with David, our Head of Sales.

Find out what’s holding you back from scaling smarter