Marketo Implementation and Management Service: engage leads and retain customers at scale with powerful automated marketing campaigns
We help your scaling B2B company leverage Marketo to create a Marketing and Sales aligned strategy.
B2B Companies Who Trust Iceberg
Struggling To Deliver The Right Marketing Campaigns To The Right Leads At Scale?
Your customers are overwhelmed.
From promotional emails, social media ads, paid search ads, inmail LinkedIn promotions, ads on YouTube…
So, they’re tuning out.
Tuning out generic content that’s not tailored to their needs and turning their backs on companies who don’t make an effort to personalize their interactions with them.
But as you scale, how can you ensure that your marketing campaigns feel personal and relevant to your customers, so they take notice?
Deliver Personalized, Relevant Marketing Campaigns To Win Over Today’s Skeptical Customers
Marketo is a powerful platform which allows you to:
- Easily build complex automations and template them to save time
- Expand your reach through powerful multi-channel marketing campaigns
- Identify leaks in your funnel as well as lift
- Accurately measure the ROI of your marketing campaigns with powerful reporting
- Increase engagement with personalized content based off factors like CRM activity
- Deliver only the most qualified MQLs to your Sales team thanks to powerful lead scoring
But if you want to benefit from those wins, anyone touching your Marketo setup needs to understand every step of your customer’s journey, your marketing team’s overall strategy, your entire revenue funnel, and have the technical skill to implement.
That’s where we step in to help.
We Help Your Resource-Strapped Marketing Team Set Up, Implement, and Manage Marketo
Whether you’re switching Marketing Automation Platform, setting it up for the first time, or looking to integrate Marketo with other platforms like Salesforce, we’re here to provide both the implementation work and strategic planning to get the job done.
Marketing Automation
Free your marketing team from repetitive, time consuming tasks and nurture leads on autopilot
Email Marketing
Set up the right customizations, segmentation rules, and drip campaigns to drive better results from your email campaigns
Lead Management
Ensure Marketing sends Sales only the most win-ready MQLs with robust lead scoring and continues to nurture those who aren’t.
Revenue Attribution
Maximize your marketing budget with the right attribution models so you can double down on campaigns that have the most ROI
Marketing Automation
Free your marketing team from repetitive, time consuming tasks and nurture leads on autopilot
Email Marketing
Set up the right customizations, segmentation rules, and drip campaigns to drive better results from your email campaigns
Lead Management
Ensure Marketing sends Sales only the most win-ready MQLs with robust lead scoring and continues to nurture those who aren’t.
Revenue Attribution
Maximize your marketing budget with the right attribution models so you can double down on campaigns that have the most ROI
We believe that any RevOps partner you hire should feel like an extension of your own in-house team. (Which is exactly what you get with Iceberg and our staff model).
Iceberg RevOps vs Other RevOps Agencies
Iceberg
- Fully in-house team
- Strategic partners who provide consulting and implementation
- Staff model: hiring Iceberg is like hiring a team of experts in-house
- Weekly meetings with key stakeholders and regular communication via our Slack and Asana
- Tool agnostic: we work with a wide range of software tools so your entire funnel is taken care of
- We work selectively with a small number of clients to make sure we can give them the attention they deserve
- Hourly rate that stays the same no matter what we’re working on
Other Agencies
- Outsource your account to cheap contractors who don’t know you or your business
- Only do consulting and leave the wrench work to you
- Provide a SOW contract that leaves little room for flexibility
- Disappear for weeks or months on end then provide you with a long list of jobs-to-be-done
- Limited to working with certain software
- Will work with as many clients as possible
- Zero predictability on budget because each new project has a different price tag
Iceberg
- Fully in-house team
- Strategic partners who provide consulting and implementation
- Staff model: hiring Iceberg is like hiring a team of experts in-house
- Weekly meetings with key stakeholders and regular communication via our Slack and Asana
- Tool agnostic: we work with a wide range of software tools so your entire funnel is taken care of
- We work selectively with a small number of clients to make sure we can give them the attention they deserve
- Hourly rate that stays the same no matter what we’re working on
Other Agencies
- Outsource your account to cheap contractors who don’t know you or your business
- Only do consulting and leave the wrench work to you
- Provide a SOW contract that leaves little room for flexibility
- Disappear for weeks or months on end then provide you with a long list of jobs-to-be-done
- Limited to working with certain software
- Will work with as many clients as possible
- Zero predictability on budget because each new project has a different price tag
We have a fully in-house team who keeps in touch with your key stakeholders via weekly stand-ups, Slack, and Asana.
Taft Love
Founder
Brad Mora
CEO
Judy Cornett
Operations Manager
Ryan Hiatt
Operations Manager
Jason Thomas
Operations Manager
Natalie Eadie
Marketo Expert
Madison Rawles
System
Administrator
Zoe Love
Operations Coordinator
Featured Success Story From Our Clients
We walk the talk - see how we’ve helped our clients.
Read how Iceberg helped TaskRay answer this question and helped them double down on the marketing activities that were actually working.
What Your Next Three Months Look Like
We’ll kick off your project with a 3-month deep dive into building out a roadmap for your marketing automation strategy and implementing it.
For long-term engagements not bound by specific projects, our team will continue with regular weekly or monthly sprints to tackle your needs.
We Don't Stop at Marketo…
We would be doing you a huge disservice if we only focused on Marketo. Your tech stack is an ecosystem, and ignoring half of it leads to broken automations and leaks in your funnel. That’s why we’re tool agnostic and work with a wide range of other software.
The Most Frequent Questions New Clients Ask Us
How does your service work?
Iceberg works differently from other agencies.
Our services don’t operate with standard SOWs or quotes as these force us to stick to a plan that always changes, especially at growing companies that require agility.
So we developed a monthly subscription model to better adapt to the needs of our clients.
You book us to work with you for a minimum of 50 hours per month and based on your business goals we decide together what we’ll spend our time on, whether it be data science, operations work, or a mix.
What kind of companies do you work with?
We primarily work with resource-strapped B2B companies who need to bridge the gap between hiring solo contractors with incomplete skill sets and building out their own in-house Business Intelligence team.
How much time would we need to dedicate to working with you?
We usually start off with a 3-month commitment because that’s how long it takes to make a significant dent in building out and implementing your marketing automation strategy. If you want to continue getting our support, then we move onto a rolling 50-hour/month agreement that you can cancel at any time.
We use a sprint model to work on your projects and meet regularly with key stakeholders so we can respond to your growing and changing needs.
The average tenure of our clients is 14 months.
What software do you work with?
We’re tool agnostic and work with a wide variety of software including; Salesforce Analytics Cloud (formerly Tableau), Looker, Sisense, Salesforce, HubSpot, Salesforce Pardot, Marketo, Zendesk, Salesforce CPQ, Salesloft, LeanData, DocuSign, Clari, and Outreach, just to name a few.
Do you have experience working with B2B companies?
We work exclusively with B2B companies, most of which are growth-stage SaaS companies. Check out our case studies to see how we’ve helped them.
What’s your pricing model?
We charge per hour. The rate stays the same no matter what project we’re working on, whereas most other agencies charge different rates depending on the project. For example, most charge a higher rate for CPQ implementations.
We start our projects with an initial 3-month engagement where we’ll work 50 hours a month on your project and keep in touch with you throughout with weekly meetings, Slack, and Asana communication.
If you’d like to go beyond the standard 50 hours, we can usually accommodate that as we limit how many clients we work with at once.
Finally, if you want to continue working with us, we then move onto a rolling monthly agreement with a minimum of 50 hours per month which you can continue renewing as long as you need our help.
Ready To Get Started?
We understand the anxiety and stress unreliable data and broken systems causes.
It’s time to fix it.
Get started today by booking a call with David, our Head of Sales.
