Marketo Implementation and Management Service: engage leads and retain customers at scale with powerful automated marketing campaigns

We help your scaling B2B company leverage Marketo to create a Marketing and Sales aligned strategy.

B2B Companies Who Trust Iceberg

Struggling To Deliver The Right Marketing Campaigns To The Right Leads At Scale?

Your customers are overwhelmed.

From promotional emails, social media ads, paid search ads, inmail LinkedIn promotions, ads on YouTube…

So, they’re tuning out.

Tuning out generic content that’s not tailored to their needs and turning their backs on companies who don’t make an effort to personalize their interactions with them.

But as you scale, how can you ensure that your marketing campaigns feel personal and relevant to your customers, so they take notice?

Deliver Personalized, Relevant Marketing Campaigns To Win Over Today’s Skeptical Customers

Marketo is a powerful platform which allows you to: 

  • Easily build complex automations and template them to save time 
  • Expand your reach through powerful multi-channel marketing campaigns 
  • Identify leaks in your funnel as well as lift
  • Accurately measure the ROI of your marketing campaigns with powerful reporting
  • Increase engagement with personalized content based off factors like CRM activity
  • Deliver only the most qualified MQLs to your Sales team thanks to powerful lead scoring 

But if you want to benefit from those wins, anyone touching your Marketo setup needs to understand every step of your customer’s journey, your marketing team’s overall strategy, your entire revenue funnel, and have the technical skill to implement.

That’s where we step in to help.

We Help Your Resource-Strapped Marketing Team Set Up, Implement, and Manage Marketo

Whether you’re switching Marketing Automation Platform, setting it up for the first time, or looking to integrate Marketo with other platforms like Salesforce, we’re here to provide both the implementation work and strategic planning to get the job done.

Marketing Automation
Free your marketing team from repetitive, time consuming tasks and nurture leads on autopilot
Email Marketing
Set up the right customizations, segmentation rules, and drip campaigns to drive better results from your email campaigns
Lead Management
Ensure Marketing sends Sales only the most win-ready MQLs with robust lead scoring and continues to nurture those who aren’t.
Revenue Attribution
Maximize your marketing budget with the right attribution models so you can double down on campaigns that have the most ROI
Marketing Automation
Free your marketing team from repetitive, time consuming tasks and nurture leads on autopilot
Email Marketing
Set up the right customizations, segmentation rules, and drip campaigns to drive better results from your email campaigns
Lead Management
Ensure Marketing sends Sales only the most win-ready MQLs with robust lead scoring and continues to nurture those who aren’t.
Revenue Attribution
Maximize your marketing budget with the right attribution models so you can double down on campaigns that have the most ROI

We believe that any RevOps partner you hire should feel like an extension of your own in-house team. (Which is exactly what you get with Iceberg and our staff model).

Iceberg RevOps vs Other RevOps Agencies

Iceberg
Other Agencies
Iceberg
Other Agencies
Meet Your Revops Team

We have a fully in-house team who keeps in touch with your key stakeholders via weekly stand-ups, Slack, and Asana.

Taft Love

Co-Founder

Brad Mora CEO
Brad Mora

CEO

Judy Cornett

Operations Manager

Ryan Hiatt

Operations Manager

Jason Thomas

Operations Manager

Natalie Eades

Marketo Expert

Madison Rawles

System
Administrator

Zoe Love

Operations Coordinator  

Featured Success Story From Our Clients

We walk the talk - see how we’ve helped our clients.

“If I gave marketing $10,000, where should they spend it, and what ROI can we expect?”

Read how Iceberg helped TaskRay answer this question and helped them double down on the marketing activities that were actually working.

What Your Next Three Months Look Like

We’ll kick off your project with a 3-month deep dive into building out a roadmap for your marketing automation strategy and implementing it.

Month One
 
  1. We’ve audited your systems and prioritized what needs to be tackled first 
  2. You’re already benefiting from the quick wins thanks to our prioritization model
Month Two
  1. Your dedicated Project Manager is walking you through our action plan in one of our weekly stand-ups 
  2. You’re finally gaining consensus among your team and gaining valuable insights from the right data
Month Three
  1. We’re wrapping up all the core goals we outlined in our first scoping call 
  2. You’re confident that you have the systems and processes in place to make decisions based on data, not gut feeling

For long-term engagements not bound by specific projects, our team will continue with regular weekly or monthly sprints to tackle your needs.

We Don't Stop at Marketo…

We would be doing you a huge disservice if we only focused on Marketo. Your tech stack is an ecosystem, and ignoring half of it leads to broken automations and leaks in your funnel. That’s why we’re tool agnostic and work with a wide range of other software.

The Most Frequent Questions New Clients Ask Us

Iceberg works differently from other agencies. 

Our services don’t operate with standard SOWs or quotes as these force us to stick to a plan that always changes, especially at growing companies that require agility. 

So we developed a monthly subscription model to better adapt to the needs of our clients. 

You book us to work with you for a minimum of 50 hours per month and based on your business goals we decide together what we’ll spend our time on, whether it be data science, operations work, or a mix.

We primarily work with resource-strapped B2B companies who need to bridge the gap between hiring solo contractors with incomplete skill sets and building out their own in-house Business Intelligence team. 

We usually start off with a 3-month commitment because that’s how long it takes to make a significant dent in building out and implementing your marketing automation strategy. If you want to continue getting our support, then we move onto a rolling 50-hour/month agreement that you can cancel at any time. 

We use a sprint model to work on your projects and meet regularly with key stakeholders so we can respond to your growing and changing needs. 

The average tenure of our clients is 14 months.

We’re tool agnostic and work with a wide variety of software including; Salesforce Analytics Cloud (formerly Tableau), Looker, Sisense, Salesforce, HubSpot, Salesforce Pardot, Marketo, Zendesk, Salesforce CPQ, Salesloft, LeanData, DocuSign, Clari, and Outreach, just to name a few. 

We work exclusively with B2B companies, most of which are growth-stage SaaS companies. Check out our case studies to see how we’ve helped them.

We charge per hour. The  rate stays the same no matter what project we’re working on, whereas most other agencies charge different rates depending on the project. For example, most charge a higher rate for CPQ implementations. 

We start our projects with an initial 3-month engagement where we’ll work 50 hours a month on your project and keep in touch with you throughout with weekly meetings, Slack, and Asana communication. 

If you’d like to go beyond  the standard 50 hours, we can usually accommodate that as we limit how many clients we work with at once. 

Finally, if you want to continue working with us, we then move onto a rolling monthly agreement with a minimum of 50 hours per month which you can continue renewing as long as you need our help.

Ready To Get Started?

We understand the anxiety and stress unreliable data and broken systems causes. 

It’s time to fix it. 

Get started today by booking a call with David, our Head of Sales.