Marketing Operations Services: gain total visibility of your marketing funnel

We help fast-growing B2B companies automate, optimize, and professionalize every step of their marketing funnel so they can stop relying on gut feeling and guesswork and start relying on trustworthy data.

Revenue Operations HQ with person sitting at bank of controls. Vector art

B2B Companies Who Trust Iceberg

Are You Making These Mistakes with
Your Marketing Operations?

On average, your marketing team has three times as many things on their to-do list than they can actually handle. 

Your head of marketing is usually lost in the weeds of daily operations, putting out fires and getting carried away by tactical gremlins that stop them from being able to implement any strategic changes and scale.

You’d love to automate more of your marketing activities, send only the most qualified MQLs to the sales team, and break down exactly which marketing activities generate the highest ROI so you can double down on them in the future.

But as for any marketing team, time and resources are at a constant premium, so you have two options:

  1. Continue to put out fires and never truly resolve the root causes of your marketing ops woes while hoping the occasional dashboard or report will be enough to hold you over 
  2. Go through 2,3, or 4 admins in the hope you’ll eventually find the strategic unicorn who can understand your revenue operations as a whole and somehow have the manpower to design and implement solutions 

These are the two most common band-aid solutions for fast growing B2B companies, but there is a third, more sustainable option. 

One that doesn’t involve you having to churn through admin after admin or spend every other day putting out fires.

Iceberg RevOps: Your Entire Team of
Marketing Ops Specialists

You need a marketing operations partner who moves as quickly as you do. 

A team that meets with your key stakeholders every week and keeps you in the loop with reliable, open communication. 

A team who can make progress in days, not weeks. 

What you don’t need is an agency who:

  • Hits you with a standard SOW which robs you of the flexibility you need 
  • Outsources your account to admins and contractors who don’t know anything about your business 
  • Disappears for weeks on end and comes back with a 20-page PDF about what you need to do 
  • Offers strategy but no implementation
  • Offers implementation but has no strategic vision or foresight about how some solutions may affect upstream and downstream teams
  • Only works with a limited number of software

We believe that any RevOps partner you hire should feel like an extension of your own in-house team. (Which is exactly what you get with Iceberg and our staff model).

We Take Care of Everything That Touches Your Marketing Funnel

Marketing Attribution
Double down on campaigns that bring you the highest ROI and stop wasting resources on those that don’t.
Marketo Implementation & Administration
Bring together customer data, content, marketing automation and the analytics your team needs to improve marketing campaigns.
HubSpot Implementation & Administration
Get expert help setting up your Hubs from qualified HubSpot experts.
Now we have this beautiful dashboard where at a glance we can see month by month where our leads, MQLs, first meetings completed, opportunities, and closed-won deals are coming from. All the way through the funnel—at every touch point and milestone—we know which marketing activities are actually working.”
Mike_Davis-taskray
Mike Davis
VP of Sales, TaskRay

Iceberg RevOps vs Other RevOps Agencies

Iceberg
Other Agencies
Iceberg
Other Agencies
Meet Your Revops Team

We have a fully in-house team who keeps in touch with your key stakeholders via weekly stand-ups, Slack, and Asana.

Taft Love

Co-Founder

Brad Mora CEO
Brad Mora

CEO

Judy Cornett

Operations Manager

Ryan Hiatt

Operations Manager

Jason Thomas

Operations Manager

Natalie Eades

Marketing Operations Manager

Madison Rawles

System
Administrator

Zoe Love

Operations Coordinator  

Featured Success Story From Our Clients

How Iceberg helped TaskRay Maximize their Marketing ROI with the Right Marketing Attribution

“[Before Iceberg], we could see how individual webinars performed, but we never knew how webinars as a class performed. Being able to see results by asset type reinforced our need to host more webinars because that family of assets performs really well for us.”

- Mike Davis, VP of Sales at TaskRay

We Believe any RevOps Agency Should Support All the Tech in Your Marketing Funnel

Your tech stack is an ecosystem, and ignoring half of it leads to broken automations and leaks in your funnel.
That’s why we’re tool agnostic and work with a wide range of software.

What Your Next Three Months Look Like

We’ll kick off your project with a 3-month deep dive into fixing your marketing operations

Month One
  1. We’ve audited your marketing operations and prioritized what needs to be tackled first 
  2. You’re already benefiting from the quick wins thanks to our prioritization model
Month Two
  1. Your dedicated RevOps manager is walking you through our action plan in one of your weekly stand-ups 
  2. You’re finally gaining consensus among your marketing team and getting a handle on your marketing operations
Month Three
  1. We’re wrapping up all the core goals we outlined in our very first scoping call 
  2. You’re confident that you have the systems and processes in place to make decisions based on data, not gut feeling

For long-term engagements not bound by specific projects, our team will continue with regular weekly or monthly sprints to tackle your needs.

The Most Frequent Questions New Clients Ask Us

A lot of our clients are hiring in-house when they bring us onboard. Many feel that their own internal operations are far too messy for new hires to navigate. We help set up your sales operations foundation so when you do bring on more team members, they can actually do their jobs. 

We’re also meticulous about documenting all the processes and systems we’re setting up for you so it’s even easier for new hires to get onboarded and understand your SOPs. 

Hiring us while you’re hunting for the perfect hire also means you don’t have to rush, which reduces the chances of hiring the wrong person for the job (often a costly mistake). You can take your time and hire strategically while your operations are being taken care of.

We primarily work with companies who need to bridge the gap between hiring solo contractors with incomplete skill sets and building out their own in-house RevOps team.

We start off with a 3-month commitment because that’s how long it takes to make a significant dent in tackling your sales operations issues. If you want to continue getting our support, then we move onto a rolling 50-hour/month agreement that you can cancel at any time. 

We use a sprint model to work on your projects and meet regularly with key stakeholders so we can respond to your growing and changing needs. 

The average tenure of our clients is 14 months.

We’re tool agnostic and work with a wide variety of software including Salesforce, HubSpot, Salesforce Pardot, Marketo, Zendesk, Salesforce CPQ, Salesloft, LeanData, DocuSign, Clari, and Outreach, just to name a few.

We work exclusively with B2B companies, most of which are growth-stage SaaS companies.

Check out our case studies to see how we’ve helped them.

Ready to Finally Stop Putting out Fires and Build a Reliable Marketing Operations Machine?

We understand the anxiety and stress unreliable data and broken systems causes. 

It’s time to fix it. 

Get started today by booking a call with David, our Head of Sales.