Marketing Attribution Services: leverage the right data to optimize your marketing budget and understand your customers like never before

We take care of your strategy and technical implementations, and you take care of maximizing the ROI on your campaigns. 

hand holding megaphone over illustration of phone with social media

If you were to Give Marketing $10,000 How Should They Spend it and What ROI Can You Expect?

On the face of it it seems like a simple question with a simple answer: double down on the campaigns that bring in the most MQLs and have produced the best ROI in the past. 

But in practice it’s not so simple, and the more you try to answer it, the more questions you end up with:

  • What lead source category (e.g. webinars, ebooks) is the most effective at bringing in leads? 
  • How many times has a prospect engaged with your company? 
  • What’s the most recent time a prospect interacted with a campaign? 
  • Did a lead result from inbound or outbound prospecting? 
  • What was the last marketing touchpoint a prospect had before they converted from a lead to an opportunity?

If you can’t answer questions like these, then you’ll always struggle to understand where to spend your marketing budget. 

Then throw in unreliable data, broken automations, and systems that can’t scale and the equation gets even more complex. 

How We Give You Clarity Into Your Marketing Funnel

We combine technical know-how and strategic planning to set up, manage, and
optimize your marketing attribution tech stack while Marketing get on with their jobs

Understand Your Customer's Journey
From lead, MQL, first meetings, opportunities, and closed-won deals.
Measure ROI of Campaigns
Double down on campaigns that work and scale back those that don’t.
Improve Your Targeting
By identifying what types of messaging work best on your customers and leads.
Align Strategy With Business Goals
All of our implementations are guided by your wider business goals.
Integrate Your Tech Stack
We build the best solutions leveraging your existing infrastructure.
Extensive Documentation
We combine data and processes to get the information decision-makers need when they need it.

We believe that any RevOps partner you hire should feel like an extension of your own in-house team. (Which is exactly what you get with Iceberg and our staff model).

Iceberg RevOps vs Other RevOps Agencies

Iceberg
Other Agencies
Iceberg
Other Agencies
‘‘For any marketing team, time and other resources are perpetually at a premium, and there are roughly three times as many things on our to-do list as we can tackle. Iceberg has been our solution — they came in, understood our systems and processes, and helped us meet our goals, including helping to solve lead attribution challenges.’’
Anna Wentendorf headshot
Anna Westendorf
Director of Marketing, PeopleGrove
Meet Your Revops Team

We have a fully in-house team who keeps in touch with your key stakeholders via weekly stand-ups, Slack, and Asana.

Taft Love

Co-Founder

Brad Mora CEO
Brad Mora

CEO

Judy Cornett

Operations Manager

Ryan Hiatt

Operations Manager

Jason Thomas

Operations Manager

Natalie Eades

Marketing Operations Manager

Madison Rawles

System
Administrator

Zoe Love

Operations Coordinator  

Featured Success Story From Our Clients

How Iceberg Helped TaskRay Maximize Their Marketing ROI With The Right Marketing Attribution

“[Before Iceberg], we could see how individual webinars performed, but we never knew how webinars as a class performed. Being able to see results by asset type reinforced our need to host more webinars because that family of assets performs really well for us.”

- Mike Davis, VP of Sales at TaskRay

We Make Sure All Your Tech Stack Integrates Seamlessly To Produce The Most Reliable Data

Your tech stack is an ecosystem and data needs to flow between each tool to avoid broken automations and unreliable data. That’s why we’re tool agnostic and work with a wide range of software.

What Your Next Three Months Look Like

We’ll kick off your project with a 3-month deep dive into building out a roadmap for your marketing attribution strategy and implementing it.

Month One
  1. We’ve audited your systems and prioritized what needs to be tackled first 
  2. You’re already benefiting from the quick wins thanks to our prioritization model
Month Two

 

  1. Your dedicated Project Manager is walking you through our action plan in one of our weekly stand-ups 
  2. You’re finally gaining consensus among your team and gaining valuable insights from the right data
Month Three
  1. We’re wrapping up all the core goals we outlined in our first scoping call 
  2. You’re confident that you have the systems and processes in place to make decisions based on data, not gut feeling

For long-term engagements not bound by specific projects, our team will continue with regular weekly or monthly sprints to tackle your needs.

The Most Frequent Questions New Clients Ask Us

Iceberg works differently from other agencies. 

Our services don’t operate with standard SOWs or quotes as these force us to stick to a plan that always changes, especially at growing companies that require agility. 

So we developed a monthly subscription model to better adapt to the needs of our clients. 

You book us to work with you for a minimum of 50 hours per month and based on your business goals we decide together what we’ll spend our time on, whether it be data science, operations work, or a mix.

We primarily work with resource-strapped B2B companies who need to bridge the gap between hiring solo contractors with incomplete skill sets and building out their own in-house Business Intelligence team. 

We usually start off with a 3-month commitment because that’s how long it takes to make a significant dent in building out and implementing your marketing automation strategy. If you want to continue getting our support, then we move onto a rolling 50-hour/month agreement that you can cancel at any time. 

We use a sprint model to work on your projects and meet regularly with key stakeholders so we can respond to your growing and changing needs. 

The average tenure of our clients is 14 months.

We’re tool agnostic and work with a wide variety of software including; Salesforce Analytics Cloud (formerly Tableau), Looker, Sisense, Salesforce, HubSpot, Salesforce Pardot, Marketo, Zendesk, Salesforce CPQ, Salesloft, LeanData, DocuSign, Clari, and Outreach, just to name a few. 

We work exclusively with B2B companies, most of which are growth-stage SaaS companies. Check out our case studies to see how we’ve helped them.

We charge per hour. The  rate stays the same no matter what project we’re working on, whereas most other agencies charge different rates depending on the project. For example, most charge a higher rate for CPQ implementations. 

We start our projects with an initial 3-month engagement where we’ll work 50 hours a month on your project and keep in touch with you throughout with weekly meetings, Slack, and Asana communication. 

If you’d like to go beyond  the standard 50 hours, we can usually accommodate that as we limit how many clients we work with at once. 

Finally, if you want to continue working with us, we then move onto a rolling monthly agreement with a minimum of 50 hours per month which you can continue renewing as long as you need our help.

Ready to Optimize your Marketing Budget With The Right Attribution Strategy?

If unreliable data is stunting your growth, it’s time to fix it. 

Get started today by booking a call with David, our Head of Sales.