If you’re struggling to measure the impact of change initiatives you’re not alone. Every company wants to think of itself as data-driven, but walking the walk is a lot easier said than done. We’re going to dive into some of the common roadblocks teams face and key steps you can take (at any level) to …
As B2B companies grow, a natural consequence is the widening between the daily functions of go-to-market (GTM) teams.
Reporting is the Achilles heel of most organizations. An Interana report found that “70% of organizations feel they do not get critical insights from their data or get data into the hands of the right individuals.” Usually, the solution is to implement a CRM or other database tool where reports can be generated at the …
Iceberg helps growing SaaS companies eliminate uncertainty in their operations so you can make confident decisions for your business and generate more revenue.