BI & Business Analytics Services: reliable, easy-to-digest data that drives strategic decision making
Finally trust your data so you can stop firefighting and start focusing on growth.
Find out what’s holding you back from scaling smarter
Could You Be Among the 94% of Businesses Who See an Increase in Revenue Thanks To The Right Business Intelligence Insights?
You read that right.
A recent survey of 788 business leaders showed that 94% of companies saw an increase in revenue* after implementing a strategic business intelligence and analytics strategy.
But how does business intelligence and analytics help increase the vast majority of businesses’ revenue?
Here are just some examples:
- More reliable forecasting
- Improved customer experience, reducing churn
- Understanding which marketing channels provide the greatest ROI
- Identifying and improving supply chain inefficiencies
- Tracking the effectiveness of channel partners
- Comparing the effectiveness of different sales messaging and tactics
The list goes on and on.
But most companies never see the benefits of a well implemented business intelligence and analytics strategy because of tech stack issues, lack of user adoption, poor data quality, and no coherent strategy.
That’s where Iceberg steps in.
*Source: https://unsupervised.com/resources/blogs/understanding-bi-bottlenecks/
How Iceberg Helps You Reap The Benefits Of The Right Business Intelligence & Analytics Solutions
User-Friendly Dashboards
We make sure your dashboards are user friendly to improve user adoption
Robust Data Quality
Eliminate duplicates, enriching data, and cordon off any irrelevant or outdated data
User Training
We help your team understand how to use their new tools to make their work easier
Align Strategy With Business Goals
All of our implementations are guided by your wider business goals
Integrate Your Tech Stack
We build the best solutions leveraging your existing infrastructure
Extensive Documentation
We combine data and processes to get the information decision-makers need when they need it.
We believe that any RevOps partner you hire should feel like an extension of your own team. Which is exactly what you get with Iceberg and our in-house staff model.
Other Agencies
- Outsource your account to cheap contractors who don’t know you or your business
- Only do consulting and leave the wrench work to you
- Provide a SOW contract that leaves little room for flexibility, especially for fast-growing companies whose priorities change frequently
- Disappear for weeks or months on end then provide you with a long list of tasks to be done
- Limited to working with certain software
- Work with as many clients as possible
- Zero predictability on budget because each new project has a different price tag
Iceberg RevOps
- Fully in-house team
- Strategic partners who provide consulting and implementation
- Staff augmentation model: hiring Iceberg is like hiring a team of experts in-house
- Weekly meetings with key stakeholders and regular communication via our Slack and Asana
- Tool agnostic: we work with a wide range of software so your entire funnel is taken care of
- Works selectively with a small number of clients at any given time to make sure we can give them the attention they deserve
- Hourly rate that stays the same no matter what we’re working on
We have a fully in-house team who keeps in touch with your key stakeholders via weekly stand-ups, Slack, and Asana.
Taft Love
Founder
Brad Mora
CEO
Judy Cornett
Operations Manager
Ryan Hiatt
Operations Manager
Jason Thomas
Operations Manager
Natalie Eadie
Marketing Operations Manager
Madison Rawles
System
Administrator
Zoe Love
Operations Coordinator
Featured Success Stories from our Clients
We walk the talk - see how we’ve helped our clients.
How Iceberg Helped TaskRay Maximize Their Marketing ROI With The Right Marketing Attribution
How Iceberg Helped 280 Group Power a New Predictive Sales Analytics Engine
Your tech stack is an ecosystem and data needs to flow between each tool to avoid broken automations and unreliable data. That’s why we’re tool agnostic and work with a wide range of software.
We’ll kick off your project with a 3-month deep dive into building out a roadmap for your business intelligence strategy and implementing it.
For long-term engagements not bound by specific projects, our team will continue with regular weekly or monthly sprints to tackle your needs.
Iceberg works differently from other agencies.
Our services don’t operate with standard SOWs or quotes as these force us to stick to a plan that always changes, especially at growing companies that require agility.
So we developed a monthly subscription model to better adapt to the needs of our clients.
You book us to work with you for a minimum of 50 hours per month and based on your business goals we decide together what we’ll spend our time on, whether it be data science, operations work, or a mix.
We primarily work with resource-strapped B2B companies who need to bridge the gap between hiring solo contractors with incomplete skill sets and building out their own in-house Business Intelligence team.
We start off with a 3-month commitment because that’s how long it takes to make a significant dent in building out and implementing your business intelligence strategy. If you want to continue getting our support, then we move onto a rolling 50-hour/month agreement that you can cancel at any time.
We use a sprint model to work on your projects and meet regularly with key stakeholders so we can respond to your growing and changing needs.
The average tenure of our clients is 14 months.
We’re tool agnostic and work with a wide variety of software including; Salesforce Analytics Cloud (formerly Tableau), Looker, Sisense, Salesforce, HubSpot, Salesforce Pardot, Marketo, Zendesk, Salesforce CPQ, Salesloft, LeanData, DocuSign, Clari, and Outreach, just to name a few.
We work exclusively with B2B companies, most of which are growth-stage SaaS companies. Check out our case studies to see how we’ve helped them.
If bad data is stunting your growth, it’s time to fix it.
Get started today by reaching out to David, our Head of Sales.
