About Us

We Think Critically, Build Cleverly, And Deliver Relentlessly

Iceberg was built to fix what holds growing companies back. We don’t do bloated tech stacks, endless custom builds, or needlessly complex workflows. Instead, we take a strategic approach to aligning your sales and marketing systems, so your team can move faster and make smarter decisions as you grow.

Meet Our Ops Experts and All-Around Good Humans

Our team brings deep experience, fresh perspectives, and a no-nonsense approach to architecting and building sales and marketing systems that help our customers set the stage for growth.

Leadership

Taft Love

Founder

Ex-detective turned ops leader. Still solving complex problems, just with fewer car chases.

Judy Cornett

Head of Client Services

Clearer of roadblocks, calmer of chaos, and the reason projects get across the finish line.

Ryan Hiatt

Salesforce & Ops Consultant

Sales and marketing ops brain, Salesforce architect, and quiet destroyer of inefficiency.

Kevin Lee

Virtual Operations Manager

Builder of clean lead pipelines, smoother handoffs, and GTM growth engines you can trust.

Brett Lyon

System Administrator

Fluent in Salesforce, HubSpot, and turning messy systems into reliable, revenue-driving wins.

Susan Metz

RevOps Strategist

Aligner of people, process, and platforms, so nothing (and no one) slips through the cracks.

Jane Murphy

RevOps Strategist

Known for translating strategy into action, and communicating clearly every step of the way.

Madison Rawles

Salesforce Developer

3x Salesforce-certified, chemist by training, and always building something—on the job and off.

Keith Tan

Technical Account Manager

19x Salesforce and Databricks certified with a knack for turning complexity into clarity.

Vivin Vergis

Technical Account Manager

Salesforce problem-solver with a knack for calm execution and systems that don’t break.

How many consultants does it take to clean up your CRM?

Just one, as long as it’s Iceberg.

Our Values

We are biased toward action

We balance precision and speed, leveraging our expertise to deliver practical solutions that drive meaningful progress.

We take ownership

We build trust through honest, no-nonsense communication and meet every challenge with integrity and care.

We cultivate curiosity

We seek to deeply understand our clients’ business, and stay ahead of/on top of the latest trends and innovations.

We thrive together

We leave our egos at the door, embracing diverse perspectives, collaboration, and mutual respect.

We deliver massive value

We hold ourselves to the highest standard and don’t walk away until we’re sure the job’s done right.

“Iceberg took the time to understand our business and provided guidance that made a real impact. Their expertise ensured our systems were set up for long-term success, not just quick fixes.”