OBMetrix Partnering With Outreach.io in the Galaxy Marketplace
Today, Iceberg RevOps is excited to announce a new partnership with Outreach.io. Our account-based prospecting data app, OBMetrix, is joining the Outreach.io Galaxy marketplace.
Zooming Out – Lead Follow Up
This episode of Zooming Out focuses on the lead handoff between Marketing and Sales: Sales operations and marketing operations teams often struggle with the lead handoff from marketing to sales. Even experienced revenue operations teams are frustrated by a lack of visibility into whether sales has contacted inbound leads.
Introducing Zooming Out – a RevOps Video Blog
I recently asked my co-founder, Taft Love, to spend some time creating videos to memorialize our internal discussions. For context, Taft is the VP of Sales for a DocSend, a document sending and tracking platform that helps sales and marketing teams understand how recipients interact with the documents they use during sales cycles. While …
Zooming Out – Cleaning Your CRM
If you’re like most sales, marketing, and operations leaders, you’ve probably struggled with dirty CRM data. When the data in your Salesforce instance is incomplete or inaccurate, almost every other aspect of your sales operations or marketing operations work is impacted. In this episode, Taft will share a simple but effective framework for approaching CRM …